I’m an accomplished Creative Director with a diverse background in design, UX, content merchandising, and marketing strategy.
I’ve designed intuitive, visually compelling streaming apps and websites that prioritized seamless navigation and user-centered design. I’m at my best blending creativity and data-driven insights to implement impactful marketing strategies that drive audience engagement and optimize revenue.
I’m also passionate about managing and mentoring creative teams, and working cross-functionally to foster collaboration across creative, technical, and marketing functions to deliver innovative solutions.
Projects
The CW App
UX | Content Curation
Developed and curated app and site experience, and created digital marketing content for The CW.
Riverdale on The CW
Marketing | Strategy
Launched the hit series with dynamic and compelling digital marketing.
Unified CW and CW Seed
UX | Content Curation
Combined these two experiences into one robust, singular destination to keep users engaged and increase time spent viewing.
CW SmartGlass / Xbox
UX | Marketing
Developed engaging second screen experience for Cult series on The CW Xbox app.
CW Seed
UX | Content Curation
Differentiated the network experience for the growing and diverse digital audiences.
Recent Roles
Vice President, UX and Design
The CW Network | CW Digital | Burbank, CA
Digital Creative Director
The CW Network | CW Digital | Burbank, CA
Head of Content Merchandising
The CW Network | CW Digital | Burbank, CA
Alan Estridge 